Set up conversion measurement as you create a new campaign September 20, 2019 Conversion tracking helps you measure the valuable actions people take on your website after they click an ad, such as a purchase or brochure download. Setting it up is critical to the success of your campaigns, but it can be hard to prioritize—it takes extra time to navigate and complete the process. To make it easier to measure progress towards your defined goals, you can now set up conversion tracking as you create a new campaign. If you don’t have conversion tracking in place when you create a campaign, you’ll see a new step to create a conversion action with default settings based on your goal. You’ll also receive an email with further instructions to complete the setup, such as to place a global site tag or event snippet on your website. To learn more about measuring conversions, visit the Google Ads Help Center. Posted by Jeannie Zhang, Product Manager, Google Ads Read more 4 Add store visits to Smart Bidding to drive better omnichannel results September 19, 2019 People move seamlessly across online and offline channels to find the products and services they need. To make it easier to maximize omnichannel ROI, store visits in Smart Bidding is now available to all advertisers for Search and Shopping campaigns. Turn insights into action Over 70% of advertisers already use Smart Bidding, but until today, you could only optimize for online conversions. Store visits in your Smart Bidding allows you to optimize for total omnichannel performance more holistically, helping you drive better results while saving you time. MediaMarkt, Europe’s largest retailer of consumer electronics, improved campaign performance by changing its Smart Bidding strategy to incorporate store visits. “As a part of MediaMarkt Turkey’s growth strategy, our aim is to drive traffic both online and in stores. By switching our bidding strategy from online-only to omnichannel, we were able to increase omnichannel revenue by 113% in our test campaigns. We plan to roll this approach out across other campaigns." —Selçuk Kaya, Digital Marketing Manager, MediaMarkt Turkey Flexible testing at the campaign level Trying a new bidding strategy at the account level can be challenging, so it’s now possible to test incorporating store visits into your Smart Bidding strategy for select Search and Shopping campaigns. By enabling the campaign-level conversion setting, you can include store visits as an optimizable conversion on a subset of Search campaigns before expanding your omnichannel bidding strategy to your entire account. If you'd like to run a similar test in a subset of your Shopping campaigns, contact your Google account team to participate in the Shopping conversion goals beta. To learn how to value store visits and set your campaigns up for success with Smart Bidding, check out our best practices. Posted by John Chen, Group Product Manager, Google Ads Read more 5 Optimization score is now available in the Google Ads mobile app September 13, 2019 Optimization score helps you prioritize recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0% - 100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting today, you can see and act on your optimization score in the Google Ads mobile app. Now, you can review and apply recommendations wherever you are, so you won’t miss out on taking critical action just because you’re away from the computer. In the app, optimization score helps you easily prioritize your most impactful recommendations–such as adding new keywords, opting into Smart Bidding, and removing conflicting negative keywords. Diesel.ie, one of Ireland’s leading fashion and apparel brands, uses the Google Ads mobile app to monitor campaign performance, get helpful notifications, and make changes on the fly. They used optimization score on the mobile app to prioritize, review, and apply recommendations on their mobile phones. As a result, they were able to more effectively promote their products and promotions—increasing their traffic by 30X year-over-year. To see your optimization score on mobile, download the Google Ads mobile app on Android or iOS and navigate to the Recommendations page. Use these best practices to get the most out of your account with the Google Ads mobile app. Posted by Ryan Beauchamp, Product Manager, Google Ads Read more 6 Accelerated delivery sunset for Search and Shopping campaigns postponed to October September 11, 2019 Last month, we announced that Standard delivery would be the only available ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. To give you more time to prepare, campaigns and budgets using Accelerated delivery will be automatically switched to Standard delivery starting October 7, 2019. Accelerated delivery will no longer be available after this change. To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids. If your goal is to maximize performance, we recommend using Maximize conversion value, Maximize conversions, or Maximize clicks bidding to stay within your daily budget. Learn more about Standard delivery in the Google Ads Help Center. Posted by Ramil Sobti, Product Manager, Google Ads Read more 7 A new policy on advertising for speculative and experimental medical treatments September 6, 2019 Digital advertising helps fuel an open internet for people all over the world -- allowing billions of people to ask questions, find answers, and discover new ideas. We know the digital ads ecosystem can only flourish if it’s a place that is safe and trustworthy for users. That’s why we have robust Google Ads Policies outlining what kind of advertising is, and is not, allowed on our platform. We regularly review and revise our advertising policies. Today, we’re announcing a new Healthcare and medicines policy to prohibit advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy. This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify widespread clinical use. We know that important medical discoveries often start as unproven ideas -- and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances. At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often times, these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms. Experts in this field support such restrictions. The International Society for Stem Cell Research President Deepak Srivastava says, “Google’s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products such as unproven stem cell therapies. While stem cells have great potential to help us understand and treat a wide range of diseases, most stem cell interventions remain experimental and should only be offered to patients through well-regulated clinical trials. The premature marketing and commercialization of unproven stem cell products threatens public health, their confidence in biomedical research, and undermines the development of legitimate new therapies.” We know that there are good actors in this space as well, doing important research that may lead to major advances in medicine. We’ll continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings to the public. As new findings come to light and regulatory bodies oversee developments in this field, we will continue to evaluate our policies and make updates as needed. Posted by Adrienne Biddings, Policy Adviser Read more 4977550256203696919-blid-264896436920081564

บรรยากาศพิธีฌาปนกิจ เหม ภูมิภาฑิต พ่อส่งลูกครั้งสุดท้าย | Thairath online

 
   


  1. Set up conversion measurement as you create a new campaign
    September 20, 2019
    Conversion tracking helps you measure the valuable actions people take on your website after they click an ad, such as a purchase or brochure download. Setting it up is critical to the success of your campaigns, but it can be hard to prioritize—it takes extra time to navigate and complete the process. To make it easier to measure progress towards your defined goals, you can now set up conversion tracking as you create a new campaign. If you don’t have conversion tracking in place when you create a campaign, you’ll see a new step to create a conversion action with default settings based on your goal. You’ll also receive an email with further instructions to complete the setup, such as to place a global site tag or event snippet on your website. To learn more about measuring conversions, visit the Google Ads Help Center. Posted by Jeannie Zhang, Product Manager, Google Ads
    Read more
  2. 4
    Add store visits to Smart Bidding to drive better omnichannel results
    September 19, 2019
    People move seamlessly across online and offline channels to find the products and services they need. To make it easier to maximize omnichannel ROI, store visits in Smart Bidding is now available to all advertisers for Search and Shopping campaigns. Turn insights into action Over 70% of advertisers already use Smart Bidding, but until today, you could only optimize for online conversions. Store visits in your Smart Bidding allows you to optimize for total omnichannel performance more holistically, helping you drive better results while saving you time. MediaMarkt, Europe’s largest retailer of consumer electronics, improved campaign performance by changing its Smart Bidding strategy to incorporate store visits. “As a part of MediaMarkt Turkey’s growth strategy, our aim is to drive traffic both online and in stores. By switching our bidding strategy from online-only to omnichannel, we were able to increase omnichannel revenue by 113% in our test campaigns. We plan to roll this approach out across other campaigns."  —Selçuk Kaya, Digital Marketing Manager, MediaMarkt Turkey Flexible testing at the campaign level Trying a new bidding strategy at the account level can be challenging, so it’s now possible to test incorporating store visits into your Smart Bidding strategy for select Search and Shopping campaigns. By enabling the campaign-level conversion setting, you can include store visits as an optimizable conversion on a subset of Search campaigns before expanding your omnichannel bidding strategy to your entire account. If you'd like to run a similar test in a subset of your Shopping campaigns, contact your Google account team to participate in the Shopping conversion goals beta. To learn how to value store visits and set your campaigns up for success with Smart Bidding, check out our best practices. Posted by John Chen, Group Product Manager, Google Ads
    Read more
  3. 5
    Optimization score is now available in the Google Ads mobile app
    September 13, 2019
    Optimization score helps you prioritize recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0% - 100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting today, you can see and act on your optimization score in the Google Ads mobile app. Now, you can review and apply recommendations wherever you are, so you won’t miss out on taking critical action just because you’re away from the computer. In the app, optimization score helps you easily prioritize your most impactful recommendations–such as adding new keywords, opting into Smart Bidding, and removing conflicting negative keywords.   Diesel.ie, one of Ireland’s leading fashion and apparel brands, uses the Google Ads mobile app to monitor campaign performance, get helpful notifications, and make changes on the fly. They used optimization score on the mobile app to prioritize, review, and apply recommendations on their mobile phones. As a result, they were able to more effectively promote their products and promotions—increasing their traffic by 30X year-over-year. To see your optimization score on mobile, download the Google Ads mobile app on >Android or iOS and navigate to the Recommendations page. Use these best practices to get the most out of your account with the Google Ads mobile app. Posted by Ryan Beauchamp, Product Manager, Google Ads
    Read more
  4. 6
    Accelerated delivery sunset for Search and Shopping campaigns postponed to October
    September 11, 2019
    Last month, we announced that Standard delivery would be the only available ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. To give you more time to prepare, campaigns and budgets using Accelerated delivery will be automatically switched to Standard delivery starting October 7, 2019. Accelerated delivery will no longer be available after this change. To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids. If your goal is to maximize performance, we recommend using Maximize conversion value, Maximize conversions, or Maximize clicks bidding to stay within your daily budget. Learn more about Standard delivery in the Google Ads Help Center. Posted by Ramil Sobti, Product Manager, Google Ads
    Read more
  5. 7
    A new policy on advertising for speculative and experimental medical treatments
    September 6, 2019
    Digital advertising helps fuel an open internet for people all over the world -- allowing billions of people to ask questions, find answers, and discover new ideas. We know the digital ads ecosystem can only flourish if it’s a place that is safe and trustworthy for users. That’s why we have robust Google Ads Policies outlining what kind of advertising is, and is not, allowed on our platform. We regularly review and revise our advertising policies. Today, we’re announcing a new Healthcare and medicines policy to prohibit advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy. This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify widespread clinical use. We know that important medical discoveries often start as unproven ideas -- and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances. At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often times, these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms. Experts in this field support such restrictions. The International Society for Stem Cell Research President Deepak Srivastava says, “Google’s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products such as unproven stem cell therapies. While stem cells have great potential to help us understand and treat a wide range of diseases, most stem cell interventions remain experimental and should only be offered to patients through well-regulated clinical trials. The premature marketing and commercialization of unproven stem cell products threatens public health, their confidence in biomedical research, and undermines the development of legitimate new therapies.” We know that there are good actors in this space as well, doing important research that may lead to major advances in medicine. We’ll continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings to the public. As new findings come to light and regulatory bodies oversee developments in this field, we will continue to evaluate our policies and make updates as needed. Posted by Adrienne Biddings, Policy Adviser
    Read more
Location: {"title":" Set up conversion measurement as you create a new campaign September 20, 2019 Conversion tracking helps you measure the valuable actions people take on your website after they click an ad, such as a purchase or brochure download. Setting it up is critical to the success of your campaigns, but it can be hard to prioritize\u2014it takes extra time to navigate and complete the process. To make it easier to measure progress towards your defined goals, you can now set up conversion tracking as you create a new campaign. If you don\u2019t have conversion tracking in place when you create a campaign, you\u2019ll see a new step to create a conversion action with default settings based on your goal. You\u2019ll also receive an email with further instructions to complete the setup, such as to place a global site tag or event snippet on your website. To learn more about measuring conversions, visit the Google Ads Help Center. Posted by Jeannie Zhang, Product Manager, Google Ads Read more 4 Add store visits to Smart Bidding to drive better omnichannel results September 19, 2019 People move seamlessly across online and offline channels to find the products and services they need. To make it easier to maximize omnichannel ROI, store visits in Smart Bidding is now available to all advertisers for Search and Shopping campaigns. Turn insights into action Over 70% of advertisers already use Smart Bidding, but until today, you could only optimize for online conversions. Store visits in your Smart Bidding allows you to optimize for total omnichannel performance more holistically, helping you drive better results while saving you time. MediaMarkt, Europe\u2019s largest retailer of consumer electronics, improved campaign performance by changing its Smart Bidding strategy to incorporate store visits. \u201cAs a part of MediaMarkt Turkey\u2019s growth strategy, our aim is to drive traffic both online and in stores. By switching our bidding strategy from online-only to omnichannel, we were able to increase omnichannel revenue by 113% in our test campaigns. We plan to roll this approach out across other campaigns.\" \u2014Sel\u00e7uk Kaya, Digital Marketing Manager, MediaMarkt Turkey Flexible testing at the campaign level Trying a new bidding strategy at the account level can be challenging, so it\u2019s now possible to test incorporating store visits into your Smart Bidding strategy for select Search and Shopping campaigns. By enabling the campaign-level conversion setting, you can include store visits as an optimizable conversion on a subset of Search campaigns before expanding your omnichannel bidding strategy to your entire account. If you'd like to run a similar test in a subset of your Shopping campaigns, contact your Google account team to participate in the Shopping conversion goals beta. To learn how to value store visits and set your campaigns up for success with Smart Bidding, check out our best practices. Posted by John Chen, Group Product Manager, Google Ads Read more 5 Optimization score is now available in the Google Ads mobile app September 13, 2019 Optimization score helps you prioritize recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0% - 100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting today, you can see and act on your optimization score in the Google Ads mobile app. Now, you can review and apply recommendations wherever you are, so you won\u2019t miss out on taking critical action just because you\u2019re away from the computer. In the app, optimization score helps you easily prioritize your most impactful recommendations\u2013such as adding new keywords, opting into Smart Bidding, and removing conflicting negative keywords. Diesel.ie, one of Ireland\u2019s leading fashion and apparel brands, uses the Google Ads mobile app to monitor campaign performance, get helpful notifications, and make changes on the fly. They used optimization score on the mobile app to prioritize, review, and apply recommendations on their mobile phones. As a result, they were able to more effectively promote their products and promotions\u2014increasing their traffic by 30X year-over-year. To see your optimization score on mobile, download the Google Ads mobile app on Android or iOS and navigate to the Recommendations page. Use these best practices to get the most out of your account with the Google Ads mobile app. Posted by Ryan Beauchamp, Product Manager, Google Ads Read more 6 Accelerated delivery sunset for Search and Shopping campaigns postponed to October September 11, 2019 Last month, we announced that Standard delivery would be the only available ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. To give you more time to prepare, campaigns and budgets using Accelerated delivery will be automatically switched to Standard delivery starting October 7, 2019. Accelerated delivery will no longer be available after this change. To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids. If your goal is to maximize performance, we recommend using Maximize conversion value, Maximize conversions, or Maximize clicks bidding to stay within your daily budget. Learn more about Standard delivery in the Google Ads Help Center. Posted by Ramil Sobti, Product Manager, Google Ads Read more 7 A new policy on advertising for speculative and experimental medical treatments September 6, 2019 Digital advertising helps fuel an open internet for people all over the world -- allowing billions of people to ask questions, find answers, and discover new ideas. We know the digital ads ecosystem can only flourish if it\u2019s a place that is safe and trustworthy for users. That\u2019s why we have robust Google Ads Policies outlining what kind of advertising is, and is not, allowed on our platform. We regularly review and revise our advertising policies. Today, we\u2019re announcing a new Healthcare and medicines policy to prohibit advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy. This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify widespread clinical use. We know that important medical discoveries often start as unproven ideas -- and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances. At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often times, these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms. Experts in this field support such restrictions. The International Society for Stem Cell Research President Deepak Srivastava says, \u201cGoogle\u2019s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products such as unproven stem cell therapies. While stem cells have great potential to help us understand and treat a wide range of diseases, most stem cell interventions remain experimental and should only be offered to patients through well-regulated clinical trials. The premature marketing and commercialization of unproven stem cell products threatens public health, their confidence in biomedical research, and undermines the development of legitimate new therapies.\u201d We know that there are good actors in this space as well, doing important research that may lead to major advances in medicine. We\u2019ll continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings to the public. As new findings come to light and regulatory bodies oversee developments in this field, we will continue to evaluate our policies and make updates as needed. Posted by Adrienne Biddings, Policy Adviser Read more","image":"https:\/\/i.imgur.com\/cRvy7q2.jpg","link":"http:\/\/188com.blogspot.com\/2019\/09\/set-up-conversion-measurement-as-you_29.html"}

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